Define qualitative content analysis.

Qualitative content analysis is a research method that focuses on interpreting the underlying meanings and themes within qualitative data. It involves systematically categorizing the data to identify patterns, concepts, and insights that emerge from the text or visual content being analyzed. This method allows researchers to delve deeper into the content, understanding the nuances and context that may reflect social phenomena, cultural aspects, or individual experiences.

By using systematic categorization, qualitative content analysis provides a structured approach to deriving meaning from data, which is essential for drawing valid conclusions and informing subsequent research or practical applications. This methodology emphasizes the quality and context of the information rather than numerical trends, distinguishing it from approaches that focus solely on quantitative metrics.