How does Sato suggest information overload affects decision-making?

Sato suggests that information overload can lead to confusion and indecision because when individuals are faced with too much information, the cognitive load increases significantly. This abundance of data can overwhelm decision-makers, making it difficult for them to discern which information is relevant and important. As a result, the clarity needed to make informed choices diminishes, potentially leading to hesitation or paralysis in the decision-making process.

In contexts such as consumer choices or strategic planning, when options proliferate, individuals may struggle to weigh the benefits and drawbacks effectively, ultimately increasing the likelihood of confusion and leading to difficulties in reaching a timely resolution. This is particularly relevant in fast-paced environments where decisiveness is crucial.