What is a qualitative interview primarily used for?

A qualitative interview is primarily focused on collecting in-depth information about individual experiences, perceptions, and feelings. This method allows researchers to explore complex topics in detail, providing insights that are often rich and nuanced. Through open-ended questions and interactive discussions, qualitative interviews enable participants to express their thoughts freely, leading to a deeper understanding of their personal narratives and the meanings they assign to their experiences. This contrasts with quantitative methods, which aim to measure variables and identify patterns across larger populations, often sacrificing the richness of individual stories for statistical validity. In essence, qualitative interviews prioritize the subjective experiences of individuals, making them a powerful tool for exploring social phenomena, personal narratives, and emotional journeys.